LARRY B. TIGER
EDUCATION
Towson University, Towson, MD May 20XX
Bachelor of Science in Mass Communication – Advertising Track GPA: 3.32
RELATED COURSEWORK
Advertising Media Planning Advertising Campaigns Advertising Media Sales
Mass Media Graphics Professional Issues in Advertising International Advertising
ADVERTISING PROJECTS
Branding Campaign – Client: OrderUp! (1
st
Place), Towson, MD Spring 20XX
Built a mock-up brand identity for a new, local food delivery service’s planned expansion
Worked with a team of four on creative planning and execution of a campaign involving social media, meet-up
groups in populated urban neighborhoods, and proposed major Baltimore event sponsorships
Media Plan – Client: Baltimore Uber, Towson, MD Fall 20XX
Created a media plan, budget and flowchart for a 20XX campaign in the target market
ADVERTISING EXPERIENCE
National Aquarium in Baltimore – Marketing Department, Baltimore, MD August 20XX – present
Advertising & Promotions Intern
Perform market research; obtain media sponsorship; support promotional events, exhibit and program launches;
and ensure sponsorship fulfillment
Research prospective partners including non-profit organizations as well as local and national business
Coordinate and assist in integrated communications for promotional programs with Creative Services, Media
Relations and Digital Marketing departments
Weber Shandwick Baltimore, Baltimore, MD May 20XX – August 20XX
Media & Advertising Department Intern
Conducted basic initial media research, including digital searches and telephone requests
Sorted media kits and proposals as they were submitted, approximately five items per week
Built maintenance documents to share with other departments internally and externally including media
authorization forms, insertion orders, digital tracking reports and TV/radio traffic instructs
Sent requests to representatives for invoices, broadcast schedules and proofs of performance
Built and maintained client relationships on behalf of the agency in an effort to be better prepared to execute,
negotiate and implement approved advertising campaigns
LEADERSHIP
XYZ Fraternity, Towson University, Towson, MD September 20XX – present
Communications & Development Chair August 20XX – present
Oversee distribution of monthly newsletters to over 600 parents, chapter alumni, and the national office with
updates on events, fundraising, and membership to elicit donations to the amount of $15,000 each year
Outline and design newsletter and social media graphics using Adobe InDesign
ADDITIONAL WORK EXPERIENCE
Jimmy John’s, Towson, MD
Inshopper and Bike Delivery Driver 20XX – present
Resume Templates 1210 Document(s)
