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DIGITAL MARKETING STRATEGY CHECKLIST
[CAMPAIGN NAME HERE]
1. SET CAMPAIGN GOALS
What is your motivation for running this campaign? (e.g. sell €20,000 worth of gift vouchers in ‘x’
number of months)
Are your goals SMART?
Specific: Are your goals clearly defined?
o Yes
o No
Measurable: Can you measure your goals quantifiably, so you know when you’ve met them? Do you
have metrics defined?
o Yes
o No
Achievable: Are your goals realistic?
o Yes
o No
Relevant: Are your marketing goal relevant to your overall business plan?
o Yes
o No
Time-Sensitive: Are your goals achievable within a reasonable period of time?
o Yes
o No
2. DECIDE ON CAMPAIGN CONCEPT
Decide on key factors for your campaign. Research competitors’ prices and offers at this point, to
make sure your offer is unique and priced competitively.
Digital Marketing Strategy Checklist
source: netaffinity.com
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