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All rights reserved. U0838500 9/12
NEw CHRomATiCS bEyoND CovER
Age-Defying PermAnent Color. Zero AmmoniA.
THE HAiRCoLoR
bREAKTHRoUGH
bEyoND GRAy CovERAGE
2X FoRTiFiED
*
, 2X SmooTHER
HAiR
**
STyLiNG:
Step 1: On damp hair, apply satinwear 02 prepping blow
dry lotion and comb through. For body and fullness, layer
with aerate 08 bodifying cream-mousse.
Step 2: Make a deep part and blow-dry with a vent brush,
directing the hair away from the face.
Step 3: Finish with shine flash 02 glistening mist, to enhance
the shine of CHROMATICS Beyond Cover.
SHADES EQ
Equalizing
Conditioning Color
·
#
1 ammonia-free, long-lasting,
acidic, liquid demi-permanent
haircolor***
· Use to glaze, refresh, correct
and blend gray
· Features acidic pH and wheat
amino acids for healthy, shiny
color with incredible conditioning
· Also includes
#
1 NEW haircolor
Shades EQ Cream*** for superior
gray blending with no-lift,
no-ammonia acid pH technology
and Shades EQ Cover Plus for
up to 75% gray coverage
with demi-permanent results
· Over 80 shades, including
Shades EQ Cream and
Shades EQ Cover Plus
REDKEN CHEmiSTRy
Customized in-salon services help you
treat and transform every client’s hair—
while increasing your revenue.
HAiRCARE
Scientifically advanced, benefit-driven
shampoos, conditioners and treatments
deliver simple solutions to hair’s
specific needs.
STyLiNG
Runway-worthy stylers help you achieve
any look from sleek to textured, subtle
to extreme.
REDKEN FoR mEN
High-performance groomers including
haircare, styling and the industry’s first
professional haircolor for men to create
effortless styles.
*** Behindthechair.com Stylist Choice Award Winner
** Leaves hair 2X smoother than before coloring
* Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo
REDKEN HAiRCoLoR CoLLECTioN
NEW CHROMATICS Beyond Cover infuses every strand with high-fashion
color plus argan oil, protein extracts, ceramides and antioxidants. Hair looks
younger and feels healthier, while pre-blended shades make mixing
quick and easy. It’s the first fashion-focused haircolor created especially
for clients with 75% or more gray.
· ZERO AMMONIA, ZERO ODOR
· 100% GRAY COVERAGE
· PRE-BLENDED SHADES FOR HAIR WITH 75% OR MORE GRAY
ADDiTioNAL
REDKEN PRoDUCTS
Redken offers advanced in-salon treatments plus a complete collection of haircare and
styling products to enhance your talents:
TAKE GRAy CovERAGE To
THE NEXT LEvEL
PRE-SERviCE STEPS
PRE-SERviCE bEST PRACTiCES
Before you begin any chemical service...
· Precisely follow package instructions for haircolor, lightener and texture products
· Wear suitable gloves for all applications
· Perform necessary patch tests as outlined in the directions
· Utilize protective smocks or capes for you and your clients during the service
How To PERFoRm THE SKiN ALLERGy TEST
· Remove earrings. Behind the ear and using a cotton-bud apply
a little of the unmixed colorant product sufficient to cover an area
of 1 to 2 cm
2
(e.g. the size of a small coin). Re-apply allowing it
to dry between applications. Carefully reseal the colorant container.
· Leave for 48 hours without washing, covering or touching. If during
this period you or your client notice any abnormal reactions, such as itching,
redness or swelling in or around the test area, DO NOT APPLY THE PRODUCT.
STRAND TEST
CHROMATICS may be readily accepted by porous hair that has been chemically
treated or damaged from environmental exposure or heat styling. Always conduct
a preliminary strand test to determine how the hair will accept color. Apply
CHROMATICS to a small section of hair and process 35 minutes; adjust the
formula accordingly.
REDKEN FoR mEN
CoLoR CAmo
5 min. Custom Gray
Camouflage
· Advanced ammonia-free,
permanent dye technology
with demi-permanent results
offers 5 minute processing time
· Use to camouflage and blend gray
· Contains protein and quinoa oil
for strength and shine
· 6 natural-looking shades
in 2 families
CoLoR FUSioN
Advanced Performance
Color Cream
· 100% oxidative dyes
deliver healthy-looking,
multi-dimensional permanent
haircolor results
· Use to lighten, darken, match
natural color or cover gray
· Colorbond Technology™ locks
in and protects color with intense
conditioning and radiant shine
· Also includes Cover Fusion
Low Ammonia 100%
Coverage Color Cream for
superior, naturally reflective
coverage on hair that’s over
50% gray
· Over 100 shades in 6 categories,
including Cover Fusion and
Color Fusion Extra Lift
CoLoR GELS
Permanent
Conditioning Haircolor
· Select Dye System contains
100% oxidative, UV-stable,
long-lasting dyes, permanent
liquid color resistant to fading
· Use for excellent gray coverage
· Contains protective wheat
proteins and smoothing
avocado oil
· Over 50 shades in 13 tonal
families, plus Clear and
Fashion Gels
* Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing
Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo
** Leaves hair 2X smoother than before coloring
CovER moDEL:
NATURAL LEVEL 3 DARK BROWN
bASE FoRmULA:
2 oz. 4BR (4.56) CHROMATICS Beyond Cover
2 oz. 20 vol. CHROMATICS Oil in Cream Developer
HiGHLiGHT FoRmULA:
1 oz. 7CR (7.46) CHROMATICS Beyond Cover +
1 oz. 5CR (5.46) CHROMATICS Beyond Cover
2 oz. 20 vol. CHROMATICS Oil in Cream Developer
How
CHRomATiCS bEyoND CovER
mEETS THE NEEDS oF GRAy HAiR
CHRomATiCS bEyoND CovER
Age-Defying Permanent Color
· Formulated specifically for clients
with 75%100% gray
· Offers 100% gray coverage and
high-fashion, true-to-tone results
· ODS
2
+ Protein Extract and
Argan Technology to leave even
the most brittle, wiry hair 2X fortified*,
2X smoother**
· Zero ammonia, zero odor
· Pre-blended shades to complement
every skin tone
CHRomATiCS
Prismatic Permanent Color.
Zero Ammonia.
· Revolutionary ODS
2
(Oil Delivery
System) + Protein Extract
Technology leaves hair 2X fortified*
· Advanced zero ammonia, zero odor
formula offers the ultimate in comfort
for stylists and clients
· Up to 100% gray coverage
· 4D color results for ultimate gray
coverage, multi-dimensional reflect,
radiant shine and lasting vibrancy
· Stunning shades for unlimited
color possibilities
NATURE’S RESCUE
Paraben-free, sulfate-free
and silicone-free haircare
essentials remove impurities
and buildup while providing
an instant ocean escape.
iNTRA FoRCE
Customizable system for
all types of thinning hair
includes an in-salon service,
at-home regimens and
targeted treatments for
thicker, fuller hair in 30 days!
NEw CURvACEoUS
Complete collection of haircare
and styling products specially
formulated to bring out the best
in every curl.
BEFORE:
Gray hair can be dry, brittle and weak,
plus lacking in luster and shine
AFTER:
Hair is 2X fortified
*
and 2X smoother
**
,
with reflective shine, silky smoothness
and multi-dimensional, high-fashion color
As hair goes gray it can become wiry and
unmanageable, losing its youthful look.
CHROMATICS Beyond Cover targets the issues
that affect graying hair and offers the perfect solution.
CHROMATICS Beyond Cover is formulated
with argan oil, ceramides and antioxidants acai and
vitamin E to specifically target the needs of 75100%
gray hair. The exclusive ODS
2
+ Protein Extract
and Argan Technology leaves hair 2X fortified
*
and
2X smoother
**
than before coloring, with long-lasting
condition and respect for hair’s natural lipid balance.
* Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing
Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo
** Leaves hair 2X smoother than before coloring
CERAMIDES +
PROTEIN EXTRACTS
ANTIOXIDANTS
ACAI + VITAMIN E
ARGAN OIL
GET INSPIRED. BE PART OF IT.
REDKEN.COM
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