CASE STUDY REPORT FORMAT GUIDELINE
Following is a suggested guideline for preparing your case study reports (remember to
always use Harvard Business Style for all formatting and referencing as per the course
(Include student names and student Ids)
(If appropriate – should be written last to focus on key points/findings)
Current Situation Analysis and pertinent Background including a synopsis of the relevant
information from the case analysis tool short form.
• Target Market Identification
• Market Needs
• Forms of IMC in use
• Analysis of Case
• Key Issues/Goals
• Decision Criteria
• Data Analysis (analysis in appendix and summary info in body)
• Preferred Alternative with rationale.
• Justification/Predicted Outcome:
It is important that all guesstimates or creative ideas be founded upon some
marketing rationale and a solid understanding of the metrics related to the target
market and anticipated financial changes/impact. Using target market analysis
and education estimation of population, $, and units is appropriate.
If you are not confident in your ability to do so…PLEASE FEEL FREE TO
DISCUSS “HOW TO” as a team with the professor well in advance of
your case presentation.
Recommend that you source business journals, periodicals, and textual references as well
as any online research. Make sure you support your ideas with facts and figures. Please