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NLTRA Mission
To promote tourism and business through efforts that enhances the economic, environmental, recreational and cultural
climate of the area.
Tourism Mission
To promote North Lake Tahoe as a travel destination with the purpose of increasing travel spending within the region,
including year-round occupancy and length of stay, generating Transient Occupancy Tax (TOT) revenues, sales tax
revenues, and maximizing the exposure and promotion of North Lake Tahoe on a regional, national and International level.
Marketing Committee
Brett Williams
Brendan Madigan, Alt.
Committee Members
John Monson, Chair
Sugar Bowl
Larry Colton
Resort at Squaw Creek
Becky Moore
Squaw Valley Lodge
Paul Raymore
Marguerite Sprague
North Tahoe Arts
Christine Horvath
Squaw Valley/Alpine Meadows
Giles Priestland
The Ritz Carlton- Lake Tahoe
Glenn M. Cadematrori
Northstar California
Gregg Gibboney
Placer County Rep
Cadence Matijevich
JT Thompson
6 Members with 1 Board
Items May Not Be Heard In the Order They Are Listed
A. Call to Order Establish Quorum
B. Public Forum: Any person wishing to address the Marketing Committee on items of
interest to the Committee not listed on the agenda may do so at this time. It is requested
that comments be limited to three minutes since no action may be taken by the
Committee on items addressed under Public Forum. (2 - 10 min)
C. Agenda Amendments and Approval (2 min)
D. Approval of Marketing Meeting Minutes August 25, 2015 (2 min)
E. Departmental Reports (30 min)
Conference Sales Jason Neary
Leisure Sales Sarah Winters
Special Projects/Events Judy Laverty / JT Thompson
o Ironman
o Spartan Race
o USA Cycling ROI Report
Website Content Shelley Fallon
PR/Social Communication
F. 2015 - 2016 Work Plan Review and Motion to Approve - Evans Hall / Thompson (15
G. 2015 - 2016 Strategic Goals Review and Motion to Approve - Thompson (15 min)
H. 2014 2015 Fund Balance and Marketing Scope of Work review Thompson (20 min)
I. Update on Cross Country (XC/Nordic) Skiing Program for ’15-’16 Season Winters (10
J. WinterWonderGrass Tahoe Sponsorship Agreement Laverty (10 minutes)
K. Directors Comments and Follow up - Thompson (10 minutes)
L. 2015 2016 Marketing and PR Strategy Presentations (60 minutes)
School of Thought
The Abbi Agency
Marketing Committee
Agenda and Meeting Notice
Tuesday, September 29, 2015 - 2:00 pm
Fairway Community Center, Tahoe City
Marketing Committee Meeting Agenda Example
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