KoMarketing ! B2B Online Marketing ! SEO, PPC, Social Media, Content Marketing
Neolane Case Study | KoMarketing Associates
The Company:
Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and
campaign management software and services for B2B and B2C marketers. Born “digital,” Neolane software
provides a cloud-based, web-services based platform that centrally manages direct marketing campaigns, leads,
resources, customer data, and analytics. In February 2013, Neolane was named #64 on the Forbes list of
America’s Most Promising Companies. In June 2013, Adobe Systems acquired Neolane for $600 million.
The Challenge:
Neolane approached KoMarketing in late 2011, after a year of dissatisfying SEO results. The organization had
aggressive growth goals and was looking for an SEO partner that would be held accountable for a range of key
performance indicators (KPI’s), including strategic keyword ranking, traffic acquisition improvements, and lead
generation development.
In the two-plus years KoMarketing worked with Neolane, we were assigned the following KPI’s:
• Double organic search engine traffic on an annual basis
• Provide first page search engine results positioning for a core set of competitive keyword targets
• Continually optimize conversion rates for organic search engine traffic
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