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Strengths Weaknesses
Criteria examples:
New grants available
Possible partnerships
Demographic trends
Companies looking for cause-
marketing opportunities
Influential connections
Recent good press
Market developments
Industry or lifestyle trends
Technology development and
Niche target markets
Business and product development
Information and research
Volumes, production, economies
Seasonal, weather influences
Criteria examples:
Mission too broad/narrow
Cashflow/ Financial weakness
Gaps in capabilities/experience of
No public awareness
Poor website
Board inefficiency or indifference
Lack of competitive strength
Reputation, presence and reach
Known vulnerabilities
Competing deadlines and pressures
Effects on core activities, distraction
Morale, commitment, leadership
Accreditations, etc
Processes and systems, etc
Management cover, succession
Criteria examples:
Elimination of funding
Economy - home, abroad
Political turnover
Recent bad press
Demographic trends
Rising costs
Legislative effects
Competitor intentions
Market demand
New technologies, services, ideas
Vital contracts and partners
Sustaining internal capabilities
Obstacles faced
Insurmountable weaknesses
Loss of key staff
Seasonality, weather effects
Criteria examples:
Age of Organization
Tenure of Staff
Staff education/experience
Financial Stability
Marketing - reach, distribution,
Innovative aspects
Location and geographical reach
Accreditations, qualifications,
Processes, systems, IT,
Cultural, attitudinal, behavioural
Management cover, succession
Philosophy and values
SWOT Analysis Template for an Organizational Assessment; Marketing, Strategic or Capital Campaign
State what you are assessing here ____________________________________________________________________________________________________________
Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.
Nonprofit Swot Analysis Template
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