Marketing Communications Manager
! Nationally award-winning marcom professional with 13 years of experience leading corporate
marketing and internal communications for multimillion-dollar companies across diverse industries.
! Respected leader of creative teams, multimedia divisions and corporate communications departments.
Conceptualise and orchestrate marketing campaigns that effectively reinforce and build brand images.
! Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability
to drive record-high marketing campaign response rates and execute successful product launches.
! Marketing Strategies & Campaigns
! Corporate Communications
! Creative Team Leadership
! Product Positioning & Branding
! Web & Print Content Development
Award of Excellence for Outstanding Advertising (ABC Co “Road Warrior” campaign), 2008
Gold Award for Outstanding Advertising (ABC Co “Open Road” direct mail campaign), 2008
Award of Excellence for Outstanding Advertising (ABC Co “Automotive Drive” campaign), 2006
Action Award for Outstanding Advertising (ABC Co “Hit the High Road” campaign), 2005
ABC COMPANY, Sometown, NY – Multimillion-dollar company selling automotive supplies and parts
Marketing Communications Manager, 5/2003 to Present
Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member
team. Direct brand management, PR, media relations, corporate positioning, product launches,
advertising, sales collateral and tradeshow marketing.
! Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns
that propelled sales from $3.2M (2003) to a projected $9.5M by 2008 year-end.
! Led market launch of 21 new products. Identified opportunities, researched new product possibilities,
collaborated with engineering team and created campaigns generating $2.6M in annual sales.
! Created web portal to transform previously archaic intranet into a dynamic website improving
communication flow and adding an effective sales tool for field reps.
! Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of
complex product features and helped them sell more effectively.
! Performed ongoing customer/market research and demographic profiling to identify and capitalise on
unmet market needs ahead of the curve.
! Produced media kit that demonstrated key marketing analytics and demographics for use in sales
presentations. Efforts were credited as instrumental in closing numerous high-level deals.
! Leveraged strengths in cost-effective marketing management and vendor negotiations to end each
year an average of 15% under-budget (without compromising business growth goals).