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PUBLIC RELATIONS AGENCY SAMPLE RESUME
SUMMARY
Ten years of public relations experience, specializing in the development, implementation and
oversight of results-oriented employee communications, crisis communications and media relations programs.
HANNA/SMYTHE PUBLIC RELATIONS Columbus, OH
Senior Account Supervisor 1/00 Present
Hanna/Smythe Public Relations is Columbus largest public relations firm, and is one of the Midwests leading
marketing communications firms. Promoted three times within five years, currently serving in a management
role. As a supervisor, responsibilities include new business development, budget management, team leadership
and strategic counsel. Areas of expertise include corporate brand positioning, internal communications, media
relations, community relations, special event planning and execution, crisis management and executive
communications.
Current and past projects include:
Directing the internal and external communications for multi-business unit global logistics provider,
Marvel. Accomplishments include: establishing Marvel as the leading supply chain management
provider in the world through an aggressive ongoing media relations campaign; driving the
development of and ongoing production of employee and executive newsletters; and preparing
executive and spokesperson communications. Implemented external and internal merger, acquisition
and brand communications; ongoing internal and external crisis communications planning; employee
and customer communications and media campaigns.
Supervision of agencys largest account Stevens Corporation. Responsibilities include budget
planning and management, development of media relations messaging, counsel and opportunities and
internal team leadership.
Management of communication needs for multiple global business units of International Chemical.
Includes development of overall corporate communications branding and media relations program;
annual report project supervision; employee, customer and key stakeholder message development for
crisis program; ongoing Web site supervision.
The development, launch and management of the Momma Jane Road to Pasta Rewards community
outreach program, which supports Momma Janes position as a caring corporate citizen. Includes
drafting all support material, media and community relations efforts, direct mail management,
creation of Web site and special event planning. Managed the Momma Janes Scholarship program
and the Momma Janes Clean Plate Club for Charity community appreciation event.
Created and implemented crisis scenario for Rebecca Laboratories. Scenario included extensive
executive spokesperson training, message development and scenario development and role-play.
Other projects for Rebecca include coordinating special events announcing Third Frontier
partnership, in conjunction with Gov. Bob Tafts office; and ongoing executive media training
workshops.
Oversaw Frenchies Worlds Biggest Crème Broulet Bake-Up, at the Frenchies Festival in Cary,
NC. Award-winning results include broadcast airings in 177 markets nationwide; an 81 percent
increase in market share in a multiple state region for the Frenchies Ready to Eat Souffles and a new
world record for the biggest crème broulet.
Additional current projects include public relations program development for Aarons Auto Parts,
Kelley Tires, BLUEBAGS, Ltd., and Park NEat Corporation.
Public Relations Agency Sample Resume
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