
Social Media Strategy Plan Template
1. Objectives
Describe your organization’s objectives for your social media plan using SMART (Specific, Measurable,
Attainable, Relevant, and Timely) strategy.
Objective 1:
Objective 2:
Objective 3:
Describe how these objectives support your organization’s mission:
Describe what you learned from benchmarking similar organizations and their social media objectives.
How are these goals are a logical evolution of your communications/marketing strategy?