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2. Audience
Identify the audience segments you hope to reach below:
Segment Description Objective
Target Audience 1:
Target Audience 2:
Target Audience 3:
3. Internal
Describe how the social media plan will be reviewed and received by senior management and board
members. What questions do you anticipate?
Describe or attach your social media policy – and process for ensuring it is an active, living policy.
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