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94 ›› DECA GUIDE 2016
START-UP BUSINESS PLAN
START-UP BUSINESS PLAN ESB
The Start-Up Business Plan involves the development of a proposal to form a business. Any type of
business may be used.
Participants in the Start-Up Business Plan will:
prepare a business plan proposal
present the proposal in a role-playing interview
KNOWLEDGE
AND SKILLS
DEVELOPED
Participants will demonstrate
knowledge and skills needed
to address the components of
the project as described in the
content outline and evaluation
forms.
Participants will also develop
many 21
st
Century Skills, in the
following categories, desired
by today’s employers:
Communication and
Collaboration
Creativity and Innovation
Critical Thinking and
Problem Solving
Flexibility and Adaptability
Information Literacy
Initiative and Self-direction
Leadership and
Responsibility
Media Literacy
Productivity and
Accountability
Social and Cross-cultural
Skills
Many Common Core Standards
for Mathematics and English
Language Arts & Literacy are
supported by participation in
DECAs competitive events.
Crosswalks that show
which 21
st
Century Skills are
developed and which common
core standards are supported
by participating in each
competitive event are available
at deca.org.
EVENT OVERVIEW
This event consists of the business plan proposal describing a business the participant wants to develop
and the oral presentation.
This event is for individual participants only.
The body of the written entry must be limited to 11 numbered pages, including the appendix (if an
appendix is attached), but excluding the title page and the table of contents.
The Written Event Statement of Assurances and Academic Integrity must be signed and submitted with
the entry. Do not include it in the page numbering.
The participant may bring all visual aids to the event briefing. Only approved visual aids may be used during
the presentation.
The oral presentation may be a maximum of 15 minutes in length, including time for judge’s questions.
The judge will evaluate the presentation, focusing on the eectiveness of public speaking and presentation
skills and how well the participant responds to questions that the judge may ask during the presentation.
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