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The purpose of the Start-Up Business Plan Event is to provide an opportunity for the participant to develop
and present a proposal to form a business.
The event provides an opportunity for a participant to develop and demonstrate mastery of essential knowl-
edge and skills as they apply to the analysis of a business opportunity.
EVENT OVERVIEW
n This event consists of the business plan proposal describing a business the participant wants to develop and the oral
presentation.
n This event is for individual participants only.
n The body of the written entry must be limited to 11 numbered pages, not including the title page and the table of con-
tents.
n The Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do
not include it in the page numbering.
n The participant may bring all visual aids to the event briefing. Only approved visual aids may be used during the presenta-
tion.
n The oral presentation may be a maximum of 15 minutes in length, including time for judge’s questions.
n The judge will evaluate the presentation, focusing on the eectiveness of public speaking and presentation skills and how well
the participant responds to questions that the judge may ask during the presentation.
KNOWLEDGE AND SKILLS DEVELOPED
Participants will demonstrate knowledge and skills needed to address the components of the project as described in the con-
tent outline and evaluation forms.
Participants will also develop many 21
st
century skills, in the following categories, desired by today’s employers:
n Communication and Collaboration n Creativity and Innovation
n Critical Thinking and Problem Solving n Flexibility and Adaptability
n Information Literacy n Initiative and Self-direction
n Leadership and Responsibility n Media Literacy
n Productivity and Accountability n Social and Cross-cultural Skills
A crosswalk is available at www.deca.org that shows which 21
st
century skills are developed by participating in each competitive
event.
Many Common Core Standards for Mathematics and English Language Arts & Literacy are supported by participation in DECA’s
competitive events. Crosswalks are available at www.deca.org that show which common core standards are supported by par-
ticipating in each competitive event.
FORMAT GUIDELINES FOR THE WRITTEN ENTRY
The written entry must follow these specifications. Refer also to the Written Entry Checklist and the Written Entry Evaluation
Form. A Written Event Statement of Assurances and Academic Integrity must be signed and submitted with the entry. Do not
include it in the page numbering.
Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the
following:
START-UP BUSINESS PLAN
EVENT 2016
1 PARTICIPANT
PRESENTATION TIME
PAGES ALLOWED
ENTREPRENEURSHIP
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