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115
ENTREPRENEURSHIP
EVENTS
(Continued on next page)
START-UP BUSINESS PLAN EVENT
Name of DECA chapter
Name of high school
School address
City, State/Province, ZIP/Postal Code
Name of participant
Date
The title page will not be numbered.
Table of contents. The table of contents should follow the title page. The table of contents may be single-spaced and may be
one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary and continues in the se-
quence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page num-
bers continue through the bibliography (required) and appendix (optional).
Follow this outline when you write your proposal. Points for each section are shown on the Written Entry Evaluation Form. Each
section must be titled, including the bibliography and the appendix.
I. EXECUTIVE SUMMARY
One-page summary of the business model
II. PROBLEM
List the top three problems your product/service is addressing.
III. CUSTOMER SEGMENTS
Who are the target customers?
IV. UNIQUE VALUE PROPOSITION
What is the single, clear, compelling message that states why your product/service is dierent and worth buying?
V. SOLUTIONS
What are the top three features of your product/service?
VI. CHANNELS
What are the pathways to customers?
VII. REVENUE STREAMS
A. What is the revenue model?
B. What are the life time values?
C. What is the revenue?
D. What is the gross margin?
VIII. COST STRUCTURE
A. What are the customer acquisition costs?
B. What are the distribution costs?
C. What are the human resources costs?
D. Additional costs?
IX. KEY METRICS
What are the key activities that must be measured?
X. COMPETITIVE ADVANTAGE
What about your product/service means that it cannot be easily copied or bought?
XI. CONCLUSION
Specific request for financing, summary of key points supporting the financial request
XII. BIBLIOGRAPHY
XIII. APPENDIX
An appendix is optional. Include in the appendix any exhibits appropriate to the written entry but not important
enough to include in the body; these might include sample questionnaires used, letters sent and received, general
background data, minutes of meetings, etc
ESB–2016
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