When readers open the brochure, this is
the first text they will see, making this a
good place to briefly but effectively
summarize the products or services that
you offer. In other words, this is the
introduction to your brochure, and what
follows will be an elaboration of the
general information that you place here.
Make this text compelling and interesting
so that readers will want to read the rest of
the brochure. Be sure to keep the scope of
this intoduction narrow enough so that
you can adequately cover the concepts you
raise here in the limited space of the rest
of the brochure.